WhiteSource Published: September 14, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years

Description

We’re looking for a smart, hungry marketer who’s passionate about driving leads through awareness, consideration and decision stages to support our business. What makes you right for the position? You’re a self-starter, savvy with marketing technology, data-loving, possess excellent writing skills, and you’re able to work across teams.

You will be using multiple channels to run demand generation campaigns across email marketing, social media, ABM, and more. Above all, you will need the right attitude – an ability to learn, the desire to grow personally and expertly, and the aim to produce outstanding campaigns that will nudge our leads towards a sale, in a way that still feels human and will convert.

Responsibilities:

- Build and execute demand generation programs across the various stages of the buyer’s journey
- Deploy targeted demand gen programs via account-based methodologies
- Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
- Build and manage email campaigns from A – Z (Content, design, testing ,deployment, analytics)
- Measure results of programs and continuously optimize
- Develop documentation and road maps for processes and A/B tests

Requirements

- BA/BS degree or equivalent working experience.
- Experience with email marketing, lead nurturing, lead scoring and marketing automation
- Hands-on experience with tools such as Salesforce, Salesloft, and Marketo (advantage)
- Strong analytical skills
- Organized and experienced in campaign planning.
- Ability to manage time, prioritize and manage multiple projects
- Self-starter mentality. You are expected to take full ownership and build something from nothing
- A data-driven mindset and experience with analysing campaign results to provide business recommendations.
- have experience conducting A/B testing and experimenting to suggest the best course of action.
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