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  • Published: May 16, 2022
Product  UX/UI  
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
Hod HaSharon
How many relevant years experience do you require for the role:
1 year


Do you…

● Aspire to create meaningful websites and influence future online user experience?
● Want to collaborate with a team that challenges, encourages, and supports you to achieve exceptional results?

We are looking for a Conversion Rate Optimization specialist to manage our websites; who will be responsible for management and optimization efforts to improve user experience, maximize conversion rates and drive engagement across TIPA’s websites and other web assets.


The candidate should have a strong understanding and hands-on experience with website analytics and the UX conversion strategies & tactics that help drive performance and insights. The position is on a full-time basis, to be based in Israel. Excellent English.

● The CRO Specialist will manage the company’s web assets, and leverage data to create new initiatives to drive growth and conversions to acquisitions.
● Manage and support related vendors (developers, design, etc.), prioritize projects & initiatives to best align with marketing goals.
● Work cross-functionally to optimize our website and ensure KPIs are tightly aligned with marketing objectives.
● The role-bearer will be required to manage all aspects of the website including content, design, and UX/UI.
● Build strategy for all web-related issues, and work cross-functionally across marketing to optimize the website experience for existing customers and prospects.
● Develop a holistic vision for the customer journey for the company’s web assets.
● Regularly manage web analytics reports that contribute meaningful analysis and insights


● Minimum of 1-3 years experience in website testing and UX/UI.
● Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.), with the ability to tie data into action plans
● Experience optimizing a B2B website with web optimization tools
● Ecommerce experience- advantageous.
● Former experience with CRM systems - advantageous
● Experience reporting on success/failure of optimization efforts
● Proficient in effective website design and digital marketing
● Strong digital proficiency, knowledge of WordPress, Elementor, Figma, HTML, CSS
● Excellent interpersonal skills, a team player, including the ability to communicate articulately both verbally and in writing
● Excellent English, verbal and written
● The ability to work a full-time role with flexible hours.

Additional Information:

Who we are:

TIPA is a fast-growing, international start-up with a mission to change the trajectory of plastic packaging. We have made a global impact by developing and manufacturing flexible compostable films. Our vision is for compostable packaging to become part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, whilst ensuring a safe and sustainable end-of-life solution.

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