TIPA
  • 5 active jobs (view)

  • Published: May 16, 2022
Category
Product  UX/UI  
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Hod HaSharon
How many relevant years experience do you require for the role:
1 year

Description

We are looking for a Conversion Rate Optimization specialist to manage our websites; who will be responsible for management and optimization efforts to improve user experience, maximize conversion rates and drive engagement across TIPA’s websites and other web assets.

Do you…

● Aspire to create meaningful websites and influence future online user experience?

● Want to collaborate with a team that challenges, encourages, and supports you to achieve exceptional results?

Specifications:

The candidate should have a strong understanding and hands-on experience with website analytics and the UX conversion strategies & tactics that help drive performance and insights. The position is on a full-time basis, to be based in Israel. Excellent English.

● The CRO Specialist will manage the company’s web assets, and leverage data to create new initiatives to drive growth and conversions to acquisitions.

● Manage and support related vendors (developers, design, etc.), prioritize projects & initiatives to best align with marketing goals.

● Work cross-functionally to optimize our website and ensure KPIs are tightly aligned with marketing objectives.

● The role-bearer will be required to manage all aspects of the website including content, design, and UX/UI.

● Build strategy for all web-related issues, and work cross-functionally across marketing to optimize the website experience for existing customers and prospects.

● Develop a holistic vision for the customer journey for the company’s web assets.

● Regularly manage web analytics reports that contribute meaningful analysis and insights

Additional Information:

Who we are:

TIPA is a fast-growing, international start-up with a mission to change the trajectory of plastic packaging. We have made a global impact by developing and manufacturing flexible compostable films. Our vision is for compostable packaging to become part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, whilst ensuring a safe and sustainable end-of-life solution.

Requirements

● Minimum of 1-3 years experience in website testing and UX/UI.

● Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.), with the ability to tie data into action plans

● Experience optimizing a B2B website with web optimization tools

● Ecommerce experience- advantageous.

● Former experience with CRM systems - advantageous

● Experience reporting on success/failure of optimization efforts

● Proficient in effective website design and digital marketing

● Strong digital proficiency, knowledge of WordPress, Elementor, Figma, HTML, CSS

● Excellent interpersonal skills, a team player, including the ability to communicate articulately both verbally and in writing

● Excellent English, verbal and written

● The ability to work a full-time role with flexible hours.

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