WalkMe Published: November 14, 2019
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years

Description

Being a Content Marketing Writer at WalkMe is a unique opportunity to help
pioneer a revolutionary new industry in the B2B arena. As part of WalkMe’s Marketing team, you will lead the establishment of the emerging category “Digital Adoption” in your writing, ideas, and attitude.
If you want to educate and inspire the leaders of the world’s biggest companies and generate unique content on the complex connection between technology, innovation, and humans – we would love to meet you.

What will you actually be doing?
- Researching and writing blog posts that provide real value and fresh insights to our target audience
- Conducting analytical assessments to improve blog strategies/tactics and monitoring the performance of content across multiple channels
- Balancing project deadlines with quality content in a fast-paced environment
- Working closely with various stakeholders to produce and/or edit content
- Optimizing content for search engines and lead generation
- Contributing to other content projects such as ebooks, interactive content, video content, animated content, etc.
- Bringing innovative ideas to grow blog subscribers, convert more visitors into leads, and expand our blog's overall reach

Requirements

- Native English
- 2-3 years of experience in marketing and content creation
- Experience in B2B Marketing - a big advantage
- Experience in a SaaS company - an advantage
- Experience in lead generation and SEO - an advantage
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of WalkMe’s various types of content
- An analytical thinker who is knowledgeable in Excel and can use data to optimize a content strategy
- An eye for design and the ability to instruct designers to create your vision
- The ability to work well within a team, and give and receive constructive feedback
- A “work smart, play hard” mentality
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