Panaya
  • Published: July 22, 2021
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Hod HaSharon
How many relevant years experience do you require for the role:
3 years

Description

Do you eat, sleep, and breathe content marketing?

Are you looking for a new opportunity to learn and grow?

Then we want to hear from you!             

Panaya is looking for a passionate Content Marketing Manager to develop original, and compelling content with a focus on driving value for our users.

Reporting to the Director of Growth Marketing, the Content Marketing Manager will play a key role in creating and editing content to assist Panaya’s marketing teams.

The role is perfect for someone who is organized, detailed-oriented, and a clever storyteller.

- About the Role
-  Own content marketing and promotion to drive traffic (referral and social), engagement, and leads
- Use your writing skills to craft compelling pieces of content, both long and short form
- Create content and microcopy for email, web pages, ads, and more
- Manage the localization domain, projects, and translators
- Research the pains and needs of our current users and potential customers to come up with winning content ideas
-  Promote content through owned and earned media channels
-  Measure, analyze, and report on the results of your activities keeping in mind how they support marketing goals

Requirements

-  Native English speaker and writer - MUST
- 3+ years in content marketing (at least 1-year in-house at a B2B company)
- BA degree, preferably in Marketing or Communications (applicants with sufficient work experience will also be considered)
-  Highly organized, creative, pays attention to detail, and a team player
- Excellent business writing skills, and can convey messages in a relevant and interesting way
- Proven experience working on high-impact campaigns and growing referral and social traffic to a marketing website
- Command of content strategy, creation, promotion, and measurement
- Highly adept at repackaging and repurposing content
-  Ability to handle multiple projects and changing priorities, communicate complex ideas in a simple way, work independently and collaboratively across teams.
- Strong command of CMS and Google Analytics
- Comfortable doing outreach to bloggers and newsletters as well as community marketing on forums and social networks - Bonus

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