Graduway Published: January 21, 2019
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Hebrew not required
Location of job
Raanana
How many relevant years experience do you require for the role:
2 years

Description

Graduway, the leading alumni relations and mentoring software provider, is looking for an experienced Content Manager to develop, lead and execute our content strategy and activities.

Our office is based in Ra'anana.

Responsibilities include:
- Define and execute the content vision and strategy to help build and expand our brand recognition, drive traffic, engagement and leads that deliver sales and customer retention.
- Develop and write engaging content and materials including: eBooks, whitepapers, reports, newsletters, webpages, blog posts, articles, case studies, email marketing, video scripts and more.
- Create social media and paid advertising copy and implement best practice per channel and platform.
- Produce content that grabs attention and drives action.
- Manage content creation freelancers according to budget and timelines.
- Conduct industry research and translate into thought leadership in the form of white papers, data sheets, blogs and presentations.
- Work with our customers to create case studies and customer success stories.
- Interact with analysts and prospects in order to gain insights and translate them into engaging content.
- Work closely with marketing team on integrated campaigns.

Requirements

- 2+ years of proven experience in defining and executing content marketing strategy for a high-tech company.
- Experience creating content via newsletters, articles, case studies, email marketing, etc.
- Experience in SEO best practices.
- Native English speaker, MUST.‎
- A strong passion for all things in marketing & technology.
- Working knowledge of Marketing Automation Platforms (HubSpot) - Advantage.

Our standard working days are Monday to Friday
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