Check Point Published: July 23, 2019
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
1 year


We are seeking an experienced, creative and organized Content and Social specialist to join Check Point consumer product team (Zone Alarm).In this position, you will play a key role in creating and implementing content and social strategies to drive quality traffic and build brand recognition. You’ll promote team goals through creative content and campaigns, and oversee all marketing content initiatives to ensure customer engagement and experience.

The Role:
- Develop content strategy aligned with marketing targets
- Develop site and campaigns content
- Optimize content according to SEO/ASO goals
- Develop an editorial calendar
- Ensure compliance with law (Copyright and data protection)
- Website Content
- Web pages
- Blog
- Articles (Incl. fresh content based on research for various channels)
- In client messaging
- Social media
- Manage the various channels
- Create engaging content for blogs, social media and other channels
- Increase organic traffic, engagement, interactions
- Design content funnels to drive conversions
- Customers responses management
- Generate sales leads
- Brand message – creative copy writing to create awareness and consideration. Ability to emphasis ZA benefits and
simplify it for users
- Social ads, Native ads, Search ads, banners, landing pages, and leads forms
- Press releases
- Email campaigns
- Data sheets
- Information extraction/Data gathering
- Check point data gathering from colleagues and Check Point vast content pool
- Create and implement content schedules
- Monitor web traffic and metrics to identify best practices of customer engagement and interaction
- Organize user testing to ensure that the website's content is suitable for the audience
- Knowledge of SEO and web traffic metrics
- Research markets and industries to compare strategies and generate new ideas to draw audience’s attention


- 1-4 years of proven work experience as a Content writer
- Native English speaker with Strong written and verbal communication skills
- Experience writing social media content or managing social pages.
- Hands-on managing social campaigns for B2C – strong Advantage
- Understands technology/products and demonstrates previous experience translating it into custom communications for diverse audiences.
- Good organizational and time-management skills
- Proficient computer skills, including Microsoft Office Suite and Google Docs
- Highly motivated and self-learner
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