Playtika Published: September 10, 2020
Job Type
Level of education
Spoken Language needed
Level of Hebrew
Location of job
How many relevant years experience do you require for the role:
1 year


At Playtika, we’re all about cooking up great gaming experiences for real people. To do that, we need to understand our players inside and out. That’s where the Behavioral Insights department comes in. We blend our knowledge from the field of behavioral science with the desire to design the best games possible.

Boost is a division within Playtika that owns the recipe for the company’s secret sauce. We’re a melting pot of mixed industry professionals, using our knowledge to take Playtika’s different studios to the next level.

Are you the missing ingredient we need?

The Behavioral Insights Manager is required to work with several games across various departments within the company and must possess broad knowledge and a deep understanding of the gaming industry. Role responsibilities are highly business-oriented and inherently connected to Playtika’s strategic plans.

Behavioral Science and Psychology in gaming is an up-and-coming industry concept. Its purpose is to design games optimally suited for real people, while applying a range of behavioral science expertise to our games, implementing insights in the process. Be a part of a newly existing team that’s setting the foundation for the Behavioral Insights department.

Can you…
- Apply, perceive, and implement psychological theories into new and existing products?
- Deliver complex academic insight in a clear and concise manner to professionals who do not possess psychological knowledge?
- Learn and absorb new expertise quickly?
- Work across varied and always-evolving teams?
- Multi-task and work on several projects simultaneously?

- Consult Product Managers and game designers on how to implement behavioral insights
- Initiating research to create a deeper understanding of data
- Initiating research-based knowledge from the field
- Distribute knowledge from the field within different departments of Playtika
- Translate behavioral and psychological insights into game mechanics and vis versa
- Work with a large number of clients with varying requirements


- M.A. in Psychology
- Experience and familiarity with research methods in the field
- Knowledge of research methods and building experimental design
- Experience in a high tech company – an advantage
- Experience in B2C products – an advantage
- Broad and deep understanding of the gaming industry and Playtika’s part in it (specifically, understanding how to integrate professional knowledge into achieving company goals)
- Motivation to learn and discover new territories in the upcoming field of the behavioral Science and Psychology of Gaming
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