- 101 active jobs (view)
- Published: April 19, 2024
Description
As monday.com transitions into a multi-product company, our workOS products share more than just a common code - our powerful flagship platform and the same unique, foundational benefits and building blocks.
We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.
About The Role:
- Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
- Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
- Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
- Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products
- Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
- Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
- Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.
REQUIREMENTS
- Minimum of 3 years of experience in a product marketing role.
- Experience in both B2B and B2C product marketing preferred.
- Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
- Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
- Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
- Experience in optimizing and growing sales and customer funnels within a SaaS company.
- Strategic thinker with robust analytical skills and a results-driven mindset.
- Proactive and entrepreneurial approach with a can-do attitude.
- Excellent interpersonal, communication, and cross-group collaboration skills.
At monday.com, we are dedicated to fostering a diverse and inclusive workplace. We believe that diversity brings valuable perspectives and ideas, and we encourage candidates from all backgrounds to apply.
If you are a motivated and creative product marketer with a passion for driving growth in a dynamic company, we would love to hear from you!
Apply now to join our team and help shape the future of monday.com's platform marketing.