Published: February 17, 2020
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years


The Role
- Research’s target vertical markets, relevant personas, pain points for each, and economic impact of status-quo.
- Adapt’s story for each audience in relevant content assets: SEM landing pages, website, user-acquisition emails, SEO content, product templates, and more.
- Be the focal point of contact for in-product micro copy throughout the platform
- Continually optimize the online conversion funnel to maximize lead generation across’s markets, while ensuring lead quality levels.
- Drive the packaging of the platform for a frictionless onboarding product experience
- Understand the competitive landscape to correctly position the offering in the context of our USPs
- Be the main focal point for all content marketing aspects of the product in across’s online channels
- Work within a cross-functional team, in a fast-paced, highly-dynamic environment, which is driven to action to meet their common goals


- 2+ online product marketing experience in product-centric companies
- Experience in researching and identifying potential markets, then creating relevant content assets for online acquisition
- Experience in working with internal interfaces: performance marketing, product, design, documentation
- Outstanding English writing skills
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